Forty-something years ago a legend was born. The 3.5 inline-six M1 was the first car to be entirely developed by BMW's M division and was designed from scratch for a life on the track. You can think of it as the great-grandfather of all M BMWs, a dynasty that has since done so much to help shape and push forward the sports car segment while amassing a global legion of devote followers.Originally planned to be a collaboration between BMW and Lamborghini, the M1 was launched in 1978 with only about 450 units of the mid-engined hand-built bavarian unicorn ever being produced. And, with a top speed of 260 km/h, it was "Germany's fastest sports car" and therefore crowned Kaiser of the Autobahns. But BMW's plan went far beyond just creating an amazingly good sports car that also looked the part. In 1979 the BMW Procar Series came along, a one-make racing championship starring a beefed-up 310 km/h version of the M1 and, in spite of its 2-season only short lifespan, went down in history as a spectacular star-incrusted motorsport event, with a parade of F1 drivers joining in on the fun - Andretti, Fittipaldi, Hunt, Lauda, Piquet and Prost just to name a few. Spoiled for choice, we went with the BASF livery - does the word cassette ring any bells? - in part because of its unique and remarkable design, but mostly because it made the biggest exhaust flames of the lot. Seriously, google "M1 BASF flamethrower".You're welcome!
80% Combed Cotton, 17% Polyamide, 3% Elastane.We use seamless knitting to create a sock with no stitches.
Wash inside out (40ºC/100ºF max). Do not tumble dry, iron, bleach or dry clean.
Heel Tread at the Superbike World Championship.
Launched in 2009, the S1000RR, like so many of BMW's endeavors, went straight to the top of the two-wheel food chain, the epitome of design, technology and sheer performance.It holds the record for fastest Isle of Man lap - although we guess Michael Dunlop probably deserves some recognition as well. That achievement alone is reason enough for our unconditional love. I mean being the fastest at the Tourist Trophy really puts the super in superbike. Custom made for the BMW Motorrad WorldSBK Team as official team wear, these socks are widely believed to shave a few tenths in every lap time.
Hats off to the folks in Munich and best of luck to the Team!
80% Combed Cotton, 17% Polyamide, 3% Elastane.We use seamless knitting to create a sock with no stitches.
Wash inside out (40ºC/100ºF max). Do not tumble dry, iron, bleach or dry clean.
Made in Portugal with ultra-comfortable and soft stretch cotton, these timeless and fashionable boxer briefs can make you feel as good on the inside as you look on the outside.Discover the only underwear that fits the true petrolhead.- Boxer briefs with elastic waistband- Front lining for ergonomic support- 95% Cotton, 5% Elastane- Made in Portugal.
Wash inside out (40ºC/100ºF max).Iron 110ºC/230ºF max.Do not tumble dry, bleach or dry clean.
The first BMW M3... we could just stop here but the E30 was also the best looking '80s sedan with the coolest stance and an unforgettable DTM paint job that made our life very very easy... can you tell it's one of our favorites?
